Off late the race of TRPs and the sensationalization of the most trivial movement in the socio-political arena of the country has resulted in invention of a new set of jargon. Everyday I wake up to a new phrase scrolling over my TV screen with faces highlighted in split screens sometimes along with background music (if its a local vernacular channel). In the year 2010 there has been an overwhelming increase in my vocabulary of such terms, phrases and adjectives. First there were 'gates' like iplgate, radiagate, barkhagate. Then some wonderful inventions like spectrum raja, kargil for profit, 'tainted' Thomas, remove 'guv' campaign, 'rapist' mla, canteen scam, no one killed arushi? and so on. And at the bottom there are tiny spiced , judgemental, decisive, churned and cooked details like 'BCCI not a national body any more?' , 'Man in blue not to represent India?'. You see the phrase for the first time and remain in awe for a moment by the its sheer loudness but then it is played over and over and over till you get nauseatic at the mere mention of it. Later in the day or sometimes over couple of days you get serverd with a new adjective or a phrase.
It makes me imagine that how great a business would be of constructing new terms and phrases associated with every incident that takes place in the country. And given the rate with which the scams happen in our country I bet that these will sell like hot cakes. The loyalty would reap millions. What amazes me are the ingredients of such inventions which mainly comprise of a blurred observation, an exagerated calculation and a hurried conclusion. The result is no more than storytelling with a creativity which if utilized elsewhere can win accolades. Thus my imagination goes to an extent of organizing an award function for the best story churned out with the best phrases. Imagine the host shouting, 'And the award for the best sensational adjective invented goes to so-and-so news channel'.
An analogy to such wide sensationalization of a non-news may be an incident as mundane as a student forgetting his admit card to a college exam. The real incident would be just that the student forgot the admit card and went back to get it. But the canvas for this incident would be somewhat different so that catchy phrases can be constructed out and served hot. The three factors would be brought into play, blurred observation, exaggerated calculation and hurried conclusion. The story would be churned with a catchy adjective, something like 'the prodigal ungrateful son' (pardon my lack of creativity in construction) and the ticker would read 'Parents dream thwarted as son's carelessness can cause him to skip exam'. All parents get glued to the tv and curse their own kids. Another channel will scroll, 'Parental land stays with the bank as the child squanders the loan as he allegedly skips the exam'. And the mother in a distant suburb shouts at the son hogging the last noodle, 'this is what you will do too'. The poor chap looks on. A third will go to extent saying student sent back for trying unfair means(entry without admit card). While the reality would be that the poor fellow runs down 3 kms to get his admit card and then writes the exam in the end. But the news has already been flashed. Day's target for 6 phrases have been met so that these can be rotated every 4 hours next 24 hours.
These phrases look catchy and help in grabbing the attention. But at times they lose the essence of the real incident to the extent of appearing really silly. But no wonder the media drags on with them till the last drop is churned out. The memory of media is shortlived so are these phrases but having said that they succeed to register them with the viewers and that is what the target is for the poor fellow sitting in the corner of a tv studio churning out more and more adjectives. Here is the latest one he is churning out, 'Bored Blogger Blues' for this entry.
It makes me imagine that how great a business would be of constructing new terms and phrases associated with every incident that takes place in the country. And given the rate with which the scams happen in our country I bet that these will sell like hot cakes. The loyalty would reap millions. What amazes me are the ingredients of such inventions which mainly comprise of a blurred observation, an exagerated calculation and a hurried conclusion. The result is no more than storytelling with a creativity which if utilized elsewhere can win accolades. Thus my imagination goes to an extent of organizing an award function for the best story churned out with the best phrases. Imagine the host shouting, 'And the award for the best sensational adjective invented goes to so-and-so news channel'.
An analogy to such wide sensationalization of a non-news may be an incident as mundane as a student forgetting his admit card to a college exam. The real incident would be just that the student forgot the admit card and went back to get it. But the canvas for this incident would be somewhat different so that catchy phrases can be constructed out and served hot. The three factors would be brought into play, blurred observation, exaggerated calculation and hurried conclusion. The story would be churned with a catchy adjective, something like 'the prodigal ungrateful son' (pardon my lack of creativity in construction) and the ticker would read 'Parents dream thwarted as son's carelessness can cause him to skip exam'. All parents get glued to the tv and curse their own kids. Another channel will scroll, 'Parental land stays with the bank as the child squanders the loan as he allegedly skips the exam'. And the mother in a distant suburb shouts at the son hogging the last noodle, 'this is what you will do too'. The poor chap looks on. A third will go to extent saying student sent back for trying unfair means(entry without admit card). While the reality would be that the poor fellow runs down 3 kms to get his admit card and then writes the exam in the end. But the news has already been flashed. Day's target for 6 phrases have been met so that these can be rotated every 4 hours next 24 hours.
These phrases look catchy and help in grabbing the attention. But at times they lose the essence of the real incident to the extent of appearing really silly. But no wonder the media drags on with them till the last drop is churned out. The memory of media is shortlived so are these phrases but having said that they succeed to register them with the viewers and that is what the target is for the poor fellow sitting in the corner of a tv studio churning out more and more adjectives. Here is the latest one he is churning out, 'Bored Blogger Blues' for this entry.